ROLE:
Director of Marketing
BRAND:
RipSkirt Hawaii
As Director of Marketing, I led cross-channel marketing strategy and brand storytelling to support customer acquisition and growth for this women’s beachwear and travel apparel brand.
Spring '26 Photo shoot
This campaign showcased a lifestyle rooted in effortless style and everyday adventure. Through relaxed storytelling and natural environments, the imagery blurred the line between vacation and daily life, inspiring customers to wear the collection from morning coffee to weekend getaways. The result was aspirational, approachable content that made the collection feel effortlessly wearable.
Campaign Images
New Subscriber Email Flow
Post-Purchase Email Flow
Black Friday Email Campaign
