ROLE:
Director of Marketing
LIFECYCLE MARKETING
CONTENT STRATEGY
WEBSITE MERCHANDISING
ART DIRECTION
PAID SOCIAL CONTENT
As Director of Marketing, I led cross-channel marketing strategy and brand storytelling to support customer acquisition and growth for this women’s beachwear and travel apparel brand.
SPRING’26 PHOTO SHOOT
Campaign Images
Black Friday Email Campaign
New Subscriber Email Flow
Post-Purchase Email Flow