ROLE:
Director of Marketing

LIFECYCLE MARKETING

CONTENT STRATEGY

WEBSITE MERCHANDISING

ART DIRECTION

PAID SOCIAL CONTENT

As Director of Marketing, I led cross-channel marketing strategy and brand storytelling to support customer acquisition and growth for this women’s beachwear and travel apparel brand.

SPRING’26 PHOTO SHOOT

Campaign Images

Black Friday Email Campaign

New Subscriber Email Flow

Post-Purchase Email Flow