ROLE:
Director of E-commerce & Digital Merchandising
LIFECYCLE MARKETING
CONTENT STRATEGY
WEBSITE MERCHANDISING
ART DIRECTION
PARFAIT is a women's intimates and swimwear brand specializing in inclusive bra sizes.
As Director of E-commerce & Brand Marketing, I led brand content across digital channels, elevating the customer experience through merchandising and lifecycle marketing.
Spring’23 Photo Shoot
Email Marketing
Instagram Content
DTC Website
B2B Wholesale Website