ABOUT
I help brands grow by combining strategic thinking, creative leadership, and customer-focused marketing solutions. With experience spanning e-commerce, brand marketing, lifecycle marketing, and creative production, I build marketing programs that strengthen brand positioning, deepen customer engagement, and drive measurable business results.
From defining brand strategy and go-to-market plans to leading content development, merchandising, and customer retention initiatives, I connect the dots between brand, customer experience, and revenue growth. My approach blends data-driven decision-making with compelling storytelling to create marketing content that resonates with customers and delivers impact.
SERVICES
BRAND STRATEGY
Brand Positioning
Target Audience
Go-to-Market Planning
Content Development
Omnichannel Strategy
LIFECYCLE MARKETING
Email + SMS Strategy
Campaign Planning
Audience Segmentation
Retention Marketing
Promotional Strategy
E-COMM & MERCHANDISING
Site Merchandising
PDP Optimization
Product Storytelling
Conversion-Focused Copy
SEO Content Optimization
BRAND IDENTITY
Visual Identity
Brand Guidelines
Brand Voice & Messaging
Brand Collateral
CREATIVE DIRECTION & PRODUCTION
Creative Direction
Campaign Development
Photo Shoot Production
On-site Leadership
Agency Management